With patients staying at home and practicing nearby due to the COVID-19 pandemic, trust in an employer and a job that looks after you is a luxury that disappears quickly. The need to promote yourself as an independent professional has never been so important.
Australian physiotherapist Robyn Hickmott is an experienced private practitioner who has gained postgraduate qualifications and skills in the areas of sports, women's health, and management of people with hypermobility spectrum disorder and Ehlers-Danlos syndrome throughout her career. With the sudden and extraordinary economic downturn caused by the blockade, Robyn realized that she needed to nurture herself; because nobody else would do it. With the (unfortunately) more time that she now has available, Robyn decided to create her own Internet profile.
Robyn used the internet option for physical therapy offered by dot.physio, which contains a free Weebly website and two free email accounts for each .physio domain name. Robyn, a self-proclaimed "technophobic with a black thumb", was pleased about the extremely low-risk opportunity to be immediately and professionally online and to set it up in three easy steps:
Step 1 was to register the domain robynhickmott.physio. Her name is her brand and the domain quickly tells people who she is, what she is doing, and where to go for more information. With the inherent SEO value of the .physio domain extension, your website will rank higher, get more clicks, and be more satisfied with the content of your website.
Step 2 was to create a free one-page website through Weebly. With pre-built, mobile-friendly themes and a drag-and-drop editor, Robyn was able to create a high-quality website with information about himself, links to other relevant websites, and a form for patients interested in telemedicine consultation for their information to submit.
Step 3 was to use the two free email accounts to complete the professional appearance of their website.
Robyn now has a highly professional, personal presence on the Internet. Past and new patients can now find them more easily, and Robyn has complete control over their own website and markets itself online.
